Why the final phase of a launch is crucial
Have the article read aloud.
I recently launched my new video training on TYPO3 13. If you were there, you probably noticed that I really stepped on the gas in the last two days - on social media and by email. Some found it a bit "much". I can understand that. But I'd like to explain why I'm doing it this way and why it works.
Why people hesitate until the last minute
The clocks tick differently in the final phase of a launch. People hesitate. Even if they find an offer interesting, they often think: "I'll do it later." But "later" is usually never. Memories shortly before the end ensure that this "later" becomes a clear "Yes, I'm in".
How many people took the course in the last few hours of my launch? Quite a lot. And that's not an exception, it's the rule. The same thing happens in every sales phase. Most people simply can't make up their minds earlier. Things only get serious when the deadline is just around the corner.
Why I make intensive use of emails and posts in this phase
This also explains why I send two to three emails a day during this phase and why I have a strong presence on social media. A single email can generate several thousand euros in sales - and it often determines whether someone takes the opportunity or not.
Would I be stupid not to do this? Honestly, yes.
It's easy for me to write such emails and posts because I know that my offer is good. Those who need it benefit from it. Those who don't need it scroll on or delete the email - and that's completely fine. My job is to reach those who are wavering. The hesitant, undecided people who are ultimately glad that I reminded them.
Not every complaint counts
Yes, sometimes a few people complain. I accept that. Because for every complaint, there are many who are grateful - and who took the step that they later didn't regret thanks to that very email or post.
So if you ever have the feeling that someone is posting too much or sending too many emails: look at it from a different perspective. Maybe you are not the target person. Maybe it's just about reaching someone who still needs that little push.
My conclusion: it's worth turning up the volume
In the end, what counts for me is that my TYPO3 training reaches the right people - those who will benefit from it. And if that means turning up the volume in the last few days, then that's what I'll do. Again and again.
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![[Translate to English:] Wolfgang Wagner, TYPO3 Experte und Trainer](/fileadmin/_processed_/3/3/csm_DSCF2343_1600x900_9655ab17bc.jpg)
Hi, I'm Wolfgang.
I have been working with TYPO3 since 2006. Not in theory, but in real projects with real deadlines. I've probably had the problems you're having three times already.
At some point, I started putting my knowledge into video courses. Not because I like being in front of the camera, but because I kept hearing the same questions over and over again. There are now hundreds of videos. Every single one was the result of a specific question from a specific project.
What makes me different from a YouTube tutorial: I not only know the solution, but also the context. Why something works. When it doesn't work. And which mistakes you can avoid because I've already made them.
My participants use me as a sparring partner. Not in the sense of "call me anytime", but like this: You come to the live session with a specific problem, post your question in the community or watch the appropriate video. And get an answer that works because it comes from practical experience.
As a member of the TYPO3 Education & Certification Committee, I make sure that the certification exams are kept up to date. What is tested there flows directly into my courses.