Why the final phase of a launch is crucial

Why people hesitate until the last minute

The clocks tick differently in the final phase of a launch. People hesitate. Even if they find an offer interesting, they often think: "I'll do it later." But "later" is usually never. Memories shortly before the end ensure that this "later" becomes a clear "Yes, I'm in".

How many people took the course in the last few hours of my launch? Quite a lot. And that's not an exception, it's the rule. The same thing happens in every sales phase. Most people simply can't make up their minds earlier. Things only get serious when the deadline is just around the corner.

Why I make intensive use of emails and posts in this phase

This also explains why I send two to three emails a day during this phase and why I have a strong presence on social media. A single email can generate several thousand euros in sales - and it often determines whether someone takes the opportunity or not.

Would I be stupid not to do this? Honestly, yes.

It's easy for me to write such emails and posts because I know that my offer is good. Those who need it benefit from it. Those who don't need it scroll on or delete the email - and that's completely fine. My job is to reach those who are wavering. The hesitant, undecided people who are ultimately glad that I reminded them.

Not every complaint counts

Yes, sometimes a few people complain. I accept that. Because for every complaint, there are many who are grateful - and who took the step that they later didn't regret thanks to that very email or post.

So if you ever have the feeling that someone is posting too much or sending too many emails: look at it from a different perspective. Maybe you are not the target person. Maybe it's just about reaching someone who still needs that little push.

My conclusion: it's worth turning up the volume

In the end, what counts for me is that my TYPO3 training reaches the right people - those who will benefit from it. And if that means turning up the volume in the last few days, then that's what I'll do. Again and again.