Why TYPO3 13 is not just an upgrade, but an opportunity for your agency

New projects require new expertise

Customers' requirements are increasing. They want websites that not only look good, but also offer fast loading times, flexible content and scalability. TYPO3 13 delivers exactly that - and more.

But, hand on heart: how many projects have you experienced where a new feature was "cool" in theory, but was hardly used in the end because the expertise was lacking? That's exactly what happens when your team isn't prepared.

One example: content blocks. They could completely revolutionize the way you structure content - reusable, flexible, future-proof. But without clear training, they become just another "feature" that gets lost in the daily work routine. Instead of frustration and experimentation, you need security and structure.

TYPO3 13: Not an upgrade, but an investment in the future

Decisions in agencies are always a question of profitability. And of course, further training costs time and money. But what happens if you don't? Clients ask for modern solutions and your team only has half-baked answers. Projects take longer because nobody really knows how to use new functions efficiently. In the end, the knowledge gaps cost more than any training would ever have cost.

With TYPO3 13, you don't just get an update, but the basis for implementing projects faster and more cost-efficiently. Site sets, improved performance, more sustainable use of resources - these are all arguments that impress customers. But they only impress if your team can explain and deliver these benefits.

Further training is not an add-on, but a necessity

What many overlook: Further training is not just an investment in current projects. They are a signal - to your team and to your customers. A team that is up to date feels more confident, is more motivated and delivers better results. And clients notice whether an agency has done its homework.

A practical example: multi-domain projects with site sets. Without training, it takes time to find out how to use this function efficiently. But a trained team can fully exploit the possibilities of TYPO3 13 and show customers how they can even save costs.

Knowledge that lasts - and pays off

Of course, you could throw your team in at the deep end: a bit of documentation here, a YouTube video there. But you know how it works: The theory sounds good, questions remain unanswered in practice and your team loses time. Instead, you need a solution that is not only explained, but also practical - clear, understandable and structured in such a way that your team can use it at any time.

This is exactly why I developed my video course on TYPO3 13. Your team will not only get a comprehensive introduction to the new functions, but also specific instructions on how to use them in projects. And the live sessions of the masterclass also allow specific challenges to be clarified directly.

What is particularly important here is that the course is structured in such a way that it is not just used once. It is a reference book that stays with you - for all questions that arise in everyday life. This makes it a long-term investment in the efficiency of your agency.

Your advantage: A team that convinces - and customers that stay

Customers expect solutions, not excuses. With TYPO3 13, you can show them that you are not only a technical leader, but also a strategic one. A trained team not only delivers better results, but also more trust. And the trust of your customers is the cornerstone of any long-term collaboration.

So, what are you waiting for? TYPO3 13 isn't just a system, it's a way to empower your agency. But like any good tool, it depends on who uses it - and how.